As a professional carpet manufacturer serving more than 1000 retailers worldwide, Tianjin Golden Starfish Technology Co., Ltd. has always taken “helping customers succeed” as the core of our services. In 2025, we reached an in-depth cooperation with a well-known home furnishing retailer in Europe, and through customized carpet solutions, we helped the customer achieve a 30% year-on-year growth in carpet category sales in just 8 months. This article will share the details of this cooperation case.
1. Customer Background & Core Pain Points
Our cooperative customer is a well-known home furnishing chain retailer with more than 50 offline stores in Europe, focusing on the mid-to-high-end home furnishing market. Before cooperating with us, the customer faced three core pain points in the carpet category:
- The product homogenization is serious, and it is difficult to form differentiated competitiveness in the local market, resulting in low sales growth.
- The previous suppliers had unstable product quality, frequent problems such as color difference and hair shedding, and the after-sales response was slow, which affected the customer’s brand reputation.
- The supplier’s delivery cycle is long, and it is impossible to quickly replenish the best-selling products, resulting in out-of-stock situations and loss of sales opportunities.
2. Starfish Carpet’s Customized Solution
After in-depth communication with the customer, we combined the customer’s brand positioning, local market consumption characteristics and pain points, and formulated a full set of customized solutions:
- Exclusive product customization: Our R&D and design team launched 8 exclusive customized product lines for the customer, including upgraded shaggy carpet, Wilton carpet and faux fur rug series, with exclusive color matching and pattern design according to the European home furnishing market trend, which effectively solved the problem of product homogenization. At the same time, we optimized the product structure according to the customer’s sales data, and matched the best-selling size combination for the customer.
- Strict quality control to ensure stable product quality: We formulated a special quality control standard for the customer’s order, and each batch of products must pass a full inspection before leaving the factory, and provide SGS test report to ensure that the products meet the EU market access standards. In the past 8 months of cooperation, the customer’s product after-sales problem rate has dropped to 0.2%, which is far lower than the industry average.
- Efficient and stable supply chain to ensure on-time delivery: We opened a dedicated production line for the customer, and established a safety inventory system for the customer’s conventional best-selling products, which can achieve fast delivery within 7 days for conventional orders, and the delivery cycle of customized orders is 30% shorter than the industry average, which completely solves the customer’s out-of-stock problem.
- Full-process one-stop service: We equipped the customer with a dedicated account manager and customer service team, which can respond to the customer’s inquiries within 12 hours, and update the production progress in real time. At the same time, we provide free sample service and product marketing material support to help the customer better promote the products.
3. Cooperation Results & Customer Feedback
After 8 months of in-depth cooperation, our customized solution has achieved excellent results for the customer:
- The carpet category sales achieved a 30% year-on-year growth, and the market share in the local mid-to-high-end home carpet market increased significantly.
- The product after-sales problem rate dropped by 95%, which greatly improved the customer’s brand reputation and consumer satisfaction.
- The inventory turnover rate increased by 40%, which reduced the customer’s inventory pressure and capital occupation.
The customer gave a 5-star full score feedback: “The product quality of Starfish Carpet is very good, and the supplier is also very professional. Their customized solutions have helped us solve the problems that have plagued us for a long time, and achieved unexpected sales growth. They are a very reliable long-term partner.”
Whether you are a home furnishing retailer, a commercial engineering contractor, or a brand dealer, Starfish Carpet can provide you with a customized carpet solution tailored to your needs, helping you improve market competitiveness and achieve business growth. Contact us now to get your exclusive solution and free samples.